Adrenaline is a global experience design agency that works primarily with large banking institutions responsible for moving billions of dollars annually. The creative extension of its parent company Newground, Adrenaline was founded in 1998 to serve the world’s most notable brands through creative strategy, identity, digital deployment, retail environments, and implementation.
Lexicontent was engaged by Adrenaline to develop a comprehensive and collaborative content strategy that gave its internal subject matter experts an opportunity to break their expertise out of its four walls and create content that positions Adrenaline as a leader in the financial branding space.
Lexicontent developed a variety of strategic inbound content marketing deliverables, including rich and detailed case studies, white papers, infographics, blog posts, expert interviews, and sales tools.
In addition to the agency’s content, Lexicontent supported Adrenaline in its launch of its Asset Management Portal (AMP), a product designed by bankers to solve the needs of bankers by managing the unique needs of physical branch networks.
To extract expert knowledge and fully showcase AMP’s robust capabilities, Lexicontent interviewed subject matter experts and strategists instrumental in its development to create blog posts and other site-specific content as it built new relationships with regional banks and branch managers.