What makes a good blog post?

  • Experts within your company who are willing to share their knowledge and experience related to a particular subject matter.
  • Turns knowledge that already exists within your organization into content that provides value to visitors to your website, regardless of when they find it.
  • A confident voice and tone backed up by experience and examples.
  • A sharp, honest, and emotive headline that grabs attention without click-baiting.
  • A strong call-to-action that inspires readers to take a next step, either through the sales funnel, social media sharing, or commenting.

What's included in our blog posts?

  • We'll brainstorm blog post topics together, and you'll choose one.
  • We'll schedule a phone interview with an expert from your team to extract a lot of knowledge and experience in a short period of time.
  • We'll send interview questions in advance for stress-free preparation.
  • We'll turn that interview into the copy for your blog post, written in the subject's voice or one that's consistent with your company's brand.
  • A typical post will be between 600 and 900 words long.

Need something extra?

  • Want to take stock of who knows what within your company, so you can turn their knowledge into content? We'll create a survey full of thought-provoking questions that will help us create an inventory of all the knowledge your team has to share!
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