Transform your hidden knowledge into shareable content.
What makes a good blog post?
Experts within your company who are willing to share their knowledge and experience related to a particular subject matter.
Turns knowledge that already exists within your organization into content that provides value to visitors to your website, regardless of when they find it.
A confident voice and tone backed up by experience and examples.
A sharp, honest, and emotive headline that grabs attention without click-baiting.
A strong call-to-action that inspires readers to take a next step, either through the sales funnel, social media sharing, or commenting.
What's included in our blog posts?
We'll brainstorm blog post topics together, and you'll choose one.
We'll schedule a phone interview with an expert from your team to extract a lot of knowledge and experience in a short period of time.
We'll send interview questions in advance for stress-free preparation.
We'll turn that interview into the copy for your blog post, written in the subject's voice or one that's consistent with your company's brand.
A typical post will be between 600 and 900 words long.
Need something extra?
Want to take stock of who knows what within your company, so you can turn their knowledge into content? We'll create a survey full of thought-provoking questions that will help us create an inventory of all the knowledge your team has to share!