What is the Emotional Targeting Workbook?

When everyone has a niche, a specialty, a purpose, how do you differentiate your business from all the others? And when you do know what sets you apart, how do you choose the right words to share that with your customers?

Our answer is simple: telling an ownable and authentic story begins with a custom Emotional Targeting Workbook that's loaded with questions that are hand-picked to help us see into the soul of your business.

This simple yet powerful tool has impacted the lives and livelihoods of clients doing all sorts of work, from design, branding, and user experience agencies, to creative entrepreneurs, to non-profit organizations.

Designed to create high-impact clarity for our clients in a very short amount of time, our Emotional Targeting Workbook invites you to step away from the day-to-day hustle, revisit the “why” behind your business, and connect with the untold stories that will serve as the cornerstones of your content.

When you complete your Emotional Targeting Workbook, we'll have the depth of understanding we need to create soul-stirring content that speaks the language your customers understand while staying true to the voice and tone of your business.

A custom-built Emotional Targeting Workbook is included in every single project we take on. If you're interested in learning more, get in touch and tell us what's on your content wishlist.

Can I see a preview of the Emotional Targeting Workbook?

The introduction below is included in the beginning of every Emotional Targeting Workbook, and it'll give you a good overview of what to expect, and a few different approaches to answering the questions you'll find inside. Since the questions in each workbook are never the same twice, we can't show you exactly what questions we'll ask you… but we're confident you'll know the answers to all of them by heart.

What did past clients think of their Emotional Targeting Workbooks?

You guys, by far, have trumped any investment I've made this year. The Emotional Targeting Workbook you delivered was honestly better than my own therapist at pulling things out of me. 

It put a mirror in front of me that gave me a solid view on who I am from many different perspectives – as a person, a woman, a business owner. I didn't see any of these things about myself before working with you.

The self-awareness reflected back to me in this process was so powerful, it was almost like an out of body experience.

– Bobbie Adkins, Built By Bobbie

The moment we started to discuss my copy woes, it felt like a weight was being lifted off my shoulders. They were present, confident, and oh so reassuring.

The Emotional Targeting Workbook was such a valuable tool to help me dig into the heart and intent of my words. I wasn't sure how to say them the right way myself, but I knew they'd be safe in Lexicontent's hands.

When I received the first draft of my copy, I was blown away. It was me… but better!

– Phyllis Sa, Phyllis Sa Design

How can I get my own Emotional Targeting Workbook?

A custom-made Emotional Targeting Workbook is included with every project we take on. Visit our Contact page to complete your project planner and book our first consultation call, and use the contact form there to ask any additional questions you may have.