No matter where we go or who we talk to, we're always asked two very important questions:
“What does the name Lexicontent mean? And where did it come from?”
Today, we're sharing a little bit about the words (and worlds) that Lexicontent is made up of.
Lexicon: (noun) The words used in a language, by a person, or by a group of people. The word "lexicon" derives from the Greel wprd λεξικόν (lexicon), neuter of λεξικός (lexikos) meaning "of or for words”. (Wikipedia).
Local lingo; the lingua franca; the mother tongue of a specific subset of experts or people that live in a community.
Content: (noun) Content is a form of marketing that involves the creation and sharing of media, published information, or stories in order to acquire and retain customers. This information can be presented in a variety of formats, including videos, photo stories, infographics, case studies, how-to guides, Q&A articles, and more.
Emotionally-driven storytelling developed for a laser-specific audience; stories, vignettes, videos, and other written content published for the purpose of bringing new customers to a brand, clients to an agency, or awareness to a cause.
Portmanteau: (noun) A word or morpheme whose form and meaning are derived from a blending of two or more distinct forms (as smog from smoke and fog).
We always try to merge every piece of content we create between two ideas: the world our clients live in and the world their audience lives in.
For us, the name Lexicontent is the perfect representation of what it means to be the content creator — and thus, translator — between the two.
Lexicon. Content. Lexicontent.
Content that speaks your language.
P.S. Believe it or not, Amanda came up with the name while brushing her teeth one night after a strenuous five hour long naming session. Nothing fit quite right until she walked in the room and asked, "What about Lexicontent? Get it?" That, ladies and gentlemen, is how history was made.