What's in a well-built Story Matrix?

  • It's based on conversations with you and other information you provide about your goals, your work, your process, your voice, and the type of audience you want to reach. 
  • It's a clarifying document that serves as a powerful "gut check", perfect for teams large and small to reference.
  • It's a compass for making meaningful decisions about products and services, brand messaging, and content campaigns that influence the direction and velocity of your brand.
  • It includes succinct, buttoned-up messaging that instantly makes it easy for you and your audience to understand the pillars of what makes your brand unique.

What's included?

  • A fully customized and comprehensive Emotional Targeting Workbook designed to gather the story of your business, including what motivates you, pain points you're on a mission to solve, your background, and other things that make your brand unique.
  • The Story Matrix is a deck that defines your Mission, Vision, Audience, Key Offerings, Brand Attributes, Value Proposition, Positioning Statement, Big Idea, and 1 Degree of Difference.
  • We'll use your Emotional Targeting Workbook answers, conversations, and feedback throughout the process to accurately define and refine the elements at the core of your brand.
  • We'll deliver a deck that includes all elements of your Story Matrix in detail.
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