What's in a well-built Story Matrix?
- It's based on conversations with you and other information you provide about your goals, your work, your process, your voice, and the type of audience you want to reach.
- It's a clarifying document that serves as a powerful "gut check", perfect for teams large and small to reference.
- It's a compass for making meaningful decisions about products and services, brand messaging, and content campaigns that influence the direction and velocity of your brand.
- It includes succinct, buttoned-up messaging that instantly makes it easy for you and your audience to understand the pillars of what makes your brand unique.
- A fully customized and comprehensive Emotional Targeting Workbook designed to gather the story of your business, including what motivates you, pain points you're on a mission to solve, your background, and other things that make your brand unique.
- The Story Matrix is a deck that defines your Mission, Vision, Audience, Key Offerings, Brand Attributes, Value Proposition, Positioning Statement, Big Idea, and 1 Degree of Difference.
- We'll use your Emotional Targeting Workbook answers, conversations, and feedback throughout the process to accurately define and refine the elements at the core of your brand.
- We'll deliver a deck that includes all elements of your Story Matrix in detail.