What makes a good tagline?
- It distills your business, brand, or nonprofit mission and vision into a single memorable phrase.
- It unifies your visual identity with your overall brand messaging.
- It offers a clear value proposition that encourages audiences to learn more.
- It reveals just enough about what you do, why you do it, and who you do it for.
- It gives your target audience a powerful ethos to stand for.
What’s included in tagline development?
- An Emotional Targeting Workbook to uncover the themes and messages within your brand.
- 8 to 10 first-round tagline options, with two rounds of feedback and revisions.
Need something extra?
- Need to develop several tagline options for various products, pages, or departments? We've got you covered.
- We can also provide surveys for gathering internal feedback as needed.