TimeKat is a hybrid time tracking and project management tool that helps designers, project managers, and creative freelancers see where their hours go, hear what their teammates have to say, and stay in touch with clients on projects – all in one place.

While TimeKat was in its beta phase preparing for its public launch, Lexicontent worked with the team to develop the product's irreverent, offbeat brand voice (think: tacos, Dirty Dancing references, and cat GIFs) before writing a 7-day email drip campaign.

The automated series, designed to target customers and reach out to potential agency partners, walked the user through TimeKat’s capabilities from introduction to specific use cases, reminded users that their free trial was about to expire, and set the stage for a branded video.