Essays & Resources

Writing on strategy, authority, expertise, narrative, content systems, and the work of making serious thinking useful in public.

Content Recycling Done Right
Consulting as a Path to Autonomy
Praise for the generalist.
What nobody told me about trusting the process.
Imposter syndrome can be a good thing, actually.
The Content Buddy System
Let's talk about robots taking your copywriting job.
How college students (and anyone entering the job market) should use LinkedIn
101 Ways to Plan, Produce, and Publish Content