The state of advertising on Instagram Stories in five charts

“If you attend an event and want to share it with your friends, would you post it on your feed? It’s more likely that you’d share it as a story. […] You’re letting people in, and there’s an invitation to respond. With the layer of gifs and filters, you also get to create a personalized, animated layer, and this allows for rich expression.”

Another interesting thing about Instagram Stories is that you can capture photos with them quickly while you're "live," and then there's an option from inside the Story to publish it as a Post on your main feed whenever you want. So you can capture a ton of things at an event or throughout your day, and then curate the moments you captured for your main profile.