Executive Ghostwriting

Turn private credibility into published public proof.

Long-form and social ghostwriting for founders, executives, and experts who need to give their thinking a form others can read, remember, and share.

The work

Private credibility only works for people who already know you.

The people closest to your work may already understand the depth is there. Clients hear it. Partners hear it. Investors hear it. Teams hear it. Referrals hear it once someone makes the introduction.

But everyone else gets what they can see.

If the public record is thin, scattered, stale, or generic, the right people have to work too hard to understand why you are credible. They need the call. The warm intro. The private explanation. The forwarded deck. The person in common who can vouch for you.

Ghostwriting gives your thinking a form that can travel before you do: long-form pieces, social posts, founder notes, essays, and owned-channel writing that show how you see the work, where your judgment comes from, and why the right people should take you seriously.

Engagement structure

Start with one subject and one channel. Add more as needed.

The base engagement covers one subject and one primary publishing channel. Every engagement begins with a three-month minimum. Additional channels or additional subjects can be added when the work shares the same company context, editorial direction, and approval rhythm.

First Channel

$4,000/month

One subject. One primary publishing lane. A steady rhythm of public work drawn from real thinking.

Choose one

Newsletter

LinkedIn

X / Threads / Bluesky

Founder notes or owned blog

Includes

Editorial direction

Source-material extraction

Ghostwriting and revision

Draft review and final approval

Additional Channel

+$2,000/month

A second publishing lane for the same subject, built from the same source material and editorial direction.

Common pairings

Newsletter + LinkedIn

Newsletter + X

LinkedIn + founder notes

Owned blog + social excerpts

Includes

Channel-specific direction

Drafts written for the channel, not pasted across platforms

Repurposing and reframing

Draft review and final approval

Additional Subject

+$3,000/month

A second founder, executive, partner, or senior voice inside the same company or team.

Common additions

CEO + CTO

Founder + partner

CEO + head of product

Multiple senior experts

Includes

Voice capture

Source-material extraction

Ghostwriting for one channel

Narrative alignment

How the work happens

From private material to published work.

The work moves through three recurring modes: finding the source material, turning it into something strong enough to carry your judgment, and getting it into the world with enough consistency to matter.

01

Extract

We pull from the places your thinking already lives: calls, notes, recordings, drafts, talks, interviews, memos, internal documents, sales conversations, and recurring arguments. When the material does not already exist, we use focused one-to-one calls to extract the thinking for one or more pieces as efficiently as possible.

02

Shape

The raw material gets turned into something with a real spine: a clear argument, useful distinction, narrative, post, issue, or essay. Weak claims get pressed. Vague ideas get sharpened. Repetition gets organized. Anything that sounds impressive but does not actually say something gets cut.

03

Publish

Finished work is prepared for the channel where it belongs, with the right framing, voice, structure, and rhythm. The point is not to keep throwing one-off posts into the feed. The point is a public body of work that makes your judgment visible before the first conversation.

This is a fit if...

You already have real expertise, judgment, and hard-won points of view.

Your private reputation is stronger than your public body of work.

You want the right people to understand what you think before they book a call, make a referral, invite you in, or compare you to someone shallower.

You think well in conversation and want someone who can extract, challenge, structure, and write from that material.

You care about substance, accuracy, and reputation more than volume.

This is not a fit if...

You want cheap content at scale.

You want someone to invent your expertise for you.

You want viral posts detached from your actual reputation.

You want a ghostwriter who simply takes orders and never pushes back.

You want to test this for one month and see if LinkedIn magically becomes a growth channel.

When the writing has not been happening

Request a private engagement review.

Tell me who you are, what the work needs to accomplish, and why the writing has not been happening. If the fit is real, we will talk through the right structure and starting scope. If it is not, I will tell you directly.

Request a Review.