Executive Ghostwriting
Long-form and social ghostwriting for founders, executives, and experts who need to give their thinking a form others can read, remember, and share.
The work
The people closest to your work already know the depth is there. Clients hear it. Partners hear it. Investors hear it.
Everyone else only gets what they can see. If your public record is thin or stale, people have to work too hard to believe you're credible. Somebody has to vouch for you first.
Ghostwriting fixes that. Long-form pieces, social posts, founder notes, essays: work that shows how you think and why you're worth taking seriously, before anyone gets you on the phone.
Engagement structure
The base engagement covers one subject and one primary publishing channel. Once we've hit our stride on the first channel and you're happy with how it's working, adding other channels or additional team members to the project is simple.
Starts at $2,000/month
One subject. One primary publishing lane. A steady rhythm of public work drawn from real thinking.
Choose one
Newsletter
X / Threads / Bluesky
Founder notes or owned blog
Includes
Editorial direction
Source-material extraction
Ghostwriting and revision
Draft review and final approval
Starts at +$600/month
A second publishing lane for the same subject, built from the same source material and editorial direction.
Common pairings
Newsletter + LinkedIn
Newsletter + X
LinkedIn + founder notes
Owned blog + social excerpts
Includes
Channel-specific direction
Drafts written for the channel, not pasted across platforms
Repurposing and reframing
Draft review and final approval
Starts at +$900/month
A second founder, executive, partner, or senior voice inside the same company or team.
Common additions
CEO + CTO
Founder + partner
CEO + head of product
Multiple senior experts
Includes
Voice capture
Source-material extraction
Ghostwriting for one channel
Narrative alignment
How the work happens
The work moves through three steps: finding the material, turning it into something worth reading, and getting it out into the world on a rhythm that matters.
01
Extract
We pull from where your thinking already lives: calls, notes, recordings, drafts, talks, interviews, memos, sales conversations, and the arguments you keep having. If that material doesn't exist yet, we run short calls to get it out of your head as fast as possible.
02
Shape
The raw material becomes an argument, a distinction, a post, an essay. Weak claims get pressed. Vague ideas get sharpened. Anything that sounds impressive but doesn't actually say something gets cut.
03
Publish
Finished work goes out on the channel it belongs on, written the way that channel actually reads. The goal isn't another post in the feed. It's a body of work that makes your judgment visible before anyone talks to you.
You already have real expertise and hard-won points of view. You just haven't published them.
Your channels are sparse or neglected, and you want them to actually reflect what you think, without spending hours writing it yourself.
You think well out loud and want someone who can pull that apart, challenge it, and turn it into something worth reading.
You want your thinking public because that's what actually builds credibility, not because you're chasing volume.
You want someone to invent expertise you don't actually have.
You want a ghostwriter who takes orders and never pushes back.
You want to go viral, not be understood by the people who actually matter to your business.
You want to sound like whoever's doing well in your industry right now instead of sounding like yourself.
You want to try this for one month and see if LinkedIn magically becomes a growth channel.
Ready to get started?
It only takes a few minutes. You'll tell me what you're working on, what feels stuck or unfinished, what materials you already have, and what you're hoping this work does for you. I'll use your answers to figure out the best starting points and then send over my recommendations and options for moving forward.
Start the Project Planner.