Private Production
Consequential work, scoped as a project.
Writing, strategy, creative direction, and production on a specific deliverable, scoped and priced before you commit to anything.
How this works
A proposal before a commitment.
Most high-stakes work gets priced wrong. The client guesses at scope. The vendor guesses at effort. Everyone agrees to something vague and the work goes sideways before it starts.
Before you commit to anything, you receive a written proposal with three defined scope options, each with a specific deliverable, timeline, and flat project rate. You choose the level that fits. Then the work starts.
No hourly billing. No scope creep by invoice. No layers between you and the person doing the work.
Specializations
What we can work on.
Brand narrative and positioning.
Brand stories, positioning statements, messaging frameworks, and competitive differentiation.
Messaging guides and style systems.
Internal messaging guides, voice and tone documentation, style guides, and content standards.
Content strategy.
Persona development, content audits, journey mapping, editorial systems, and content architecture.
Website and conversion copy.
Homepage narratives, service and product pages, landing pages, and full-site copy.
UX writing and product copy.
Interface copy, onboarding flows, navigation labels, error states, and transactional emails.
Launch narratives and campaigns.
Positioning, messaging, and editorial sequencing around a product launch or major business move.
Investor communications.
Pitch decks, demo day presentations, investor updates, and fundraising narratives.
Executive and internal communications.
Board presentations, all-hands narratives, M&A communications, crisis communications, and strategic memos.
Sales and proposal writing.
Proposals for major contracts, RFP responses, partnership narratives, and enterprise sales decks.
Case studies and proof narratives.
Client outcomes, project stories, and evidence of expertise shaped into sales-ready documents.
Sales enablement content.
One-pagers, objection documents, comparison pages, and follow-up materials that support the sales motion.
Speaking materials.
Talk scripts, speaker notes, slide narratives, and conference abstracts for keynotes and conference talks.
Thought leadership and public writing.
Op-eds, essays, keynote scripts, conference talks, manifestos, and position papers.
Newsletters and editorial writing.
Issues, columns, founder notes, and recurring editorial work for any owned channel.
Frameworks and intellectual property.
Methodology documentation, proprietary frameworks, white papers, and knowledge systems.
The process
From first contact to finished work.
The proposal is the first real deliverable. It makes the engagement clear before either side commits.
01
You reach out.
What you're making, when it's due, what's at stake. That's enough to get started.
02
We talk.
A 20-minute call. I ask questions. We both know by the end whether it's a fit.
03
You receive a proposal.
Within 48 hours. Three defined scope options, each with a specific deliverable, timeline, and flat project rate. Ten business days to accept.
04
We build.
Calls when they move things forward. Writing when they don't. You see the work develop. I push where needed and stay inside the thinking until it reaches its final form.
05
It's done when it's done.
Not done-adjacent. The version where nothing's in the way anymore. Where it says what you mean and is ready to do what you need it to do.
This is a fit if...
You have a specific deliverable with real stakes and a real deadline.
The thinking is sound but the work doesn't yet carry the weight it should.
You want defined scope and a flat rate before you commit to anything.
You need one person responsible for the outcome, not a team with a handoff problem.
You want the work done properly, not shipped at a level that's merely acceptable.
This is not a fit if...
You're exploring without a specific deliverable or timeline.
You want to outsource execution while staying uninvolved in the work.
You need graphic design, technical implementation, or ad management.
You want ongoing partnership rather than a defined project. The Backchannel is the right structure for that.
Scope and investment.
Common questions.
If there's something else you're wondering about, send a note.
Is this confidential?
Yes. My involvement stays private unless you decide otherwise. Work produced, strategy developed, and anything discussed during the engagement does not leave the relationship. Clients are never listed publicly without explicit permission, and finished work is never used as portfolio material unless you authorize it.
Have you worked on technically complex subject matter?
Regularly. Past projects have covered nuclear energy, aerospace, biotech, IoT, cybersecurity, deep tech consulting, space industry fundraising, forensic engineering, and enterprise software. My skillset is not rooted in domain expertise, but in my ability to get oriented fast, ask the right questions, and write credibly for technical audiences without flattening the complexity.
How do I know the work will actually sound like me?
Because I do not start from a template or a style I impose. I pull from how you actually talk, argue, explain, and think: calls, notes, prior writing, the way you work through a problem out loud. The first draft is built from your material, not from a generic professional voice I then try to personalize. If it does not sound like you, we keep working.
Why a proposal instead of a fixed price list?
Because high-stakes work varies too much for a menu. The right scope for a pitch deck going to a seed round is different from the one going to a Series B. A proposal means you get options sized to your actual situation, not a price built for someone else's.
How much of my time does this require?
Less than you might expect. Most of what I need comes from a short intake call and access to whatever raw material already exists: notes, drafts, recordings, decks, prior work. I pull from that rather than asking you to start from scratch. After that, your involvement is mostly review and reaction, not production.
How quickly can you start?
It depends on current capacity. Reach out as early as possible, especially with a hard deadline. I can move quickly for the right project, but capacity can't be held without a commitment.
Have a project in mind?
Let's think it through together.
Share what you need, when you need it, and what's at stake, and how you think I can help. I'll follow up directly to schedule a time to talk and ask anything I'd like to know before we meet. Hope to talk to you soon!
Start a Project Planner.