“Capture your brand identity and story in ways that make it easy to get the team on the same page, so you have a shared starting point for creating content that’s consistent with your vision for the future.”
Brand Storybook
Codify your brand story in more than a dozen elements that guide the ways you communicate and the content you create in several different contexts.
Customer Personas
Define your ideal customers in the form of personas that connect the dots between your business and the reasons your idea customers want to interact with it.
Voice & Tone Guidebook
Voice and tone guidelines describe all of the ways the elements of your brand factor into the content you create and publish in every context.
