“Video is one of the most versatile forms of content. You can make just about any other type of content into a video, and you can make a video into just about every other type of content. Build a content strategy around your video strategy, and your well of content will never run dry.”
Content To Video
Strategically reuse existing blog posts, presentation slides, audio recordings, and other content you have on hand as the foundation for creating a video adaptation of that content.
Video Blogs (Vlogs)
Starting a vlog is one of the most efficient ways to create a lot of content quickly and efficiently. Start shooting your day to day (or hire the right person to do it for you) and you'll have a solid foundation for creating content in every medium.
Live Streaming
Build a real-time relationship with your audience by going live on the platforms they spend time on every day, like Facebook Live, Instagram Live, and YouTube, then save your streams to repurpose them in other formats.
Explainer Videos
Make it easy for customers to understand why they should pay attention to you by distilling your big ideas into key points you can express through narration, animation, graphics, and type.
Screencasts
Help customers learn the ins and outs of your business, product, or process by explaining it in the context of what's happening on screen, and avoid repeating yourself in the process.
Webinars
Host webinars for prospective customers to get them familiar with your product or service, or set up an automated webinar that runs itself on repeat while you focus on running the rest of your business.
