About the Studio

Since starting Lexicontent in 2014, Joseph Rooks has helped over 500 entrepreneurs, organizations, and teams connect with customers and supporters through impactful and authentic content.

With 15 years of experience in tech, entrepreneurial, and corporate settings, Joseph has developed a unique approach that emphasizes user research, repeatable processes, and clear, transparent communication with clients. His dedication to honest storytelling and his blend of creative and technical skills allow him to create engaging narratives that drive results, making him a trusted advisor to some of the most interesting people on the planet.


45royale Adrenaline Budget Clappingdogmedia Cosma Schema Data Axle David Brown Elliott Heights Esi Eventbooth Field UX Focus Lab Fuzzymath Housing Works Leadercast Lendingpoint Matchbox Maybe Microsoft Momentus Over Paytouch Possibilityexp Propane Ycombinator Zeacon

Joseph also recently led content strategy, communications, and public relations for Ultra Safe Nuclear's space division during its involvement in NASA's Nuclear Thermal Propulsion program, DARPA's DRACO Program, and projects for the Defense Innovation Unit and NASA Innovative Advanced Concepts (NIAC) Program.

After his promotion to Senior Communications Specialist company-wide, he also supported USNC's work on terrestrial clean energy solutions like the Micro Modular Reactor (MMR), FCM fuel, and the opening of a pilot TRISO and FCM fuel manufacturing facility in Oak Ridge, Tennessee.

Moonlighting as an amateur hand model to capture photographs of the first samples of FCM Fuel produced at Ultra Safe Nuclear's Pilot Fuel Manufacturing Facility in Oak Ridge, Tennessee