Too many marketers fall into the trap of “just posting,” making a lot of noise but very little impact. Lexicontent’s content strategy service is built to be the antithesis to spray-and-pray content: a data-backed, audience-first approach that drives real growth in your business. This isn’t about what should work... It’s about what does work, as proven by your own results.

The Process

Real content strategy is data-driven and tested in the real world, with a focus on using real-time insights to optimize one day at a time.

Audit & Analysis

We begin with a deep-dive content and digital footprint audit, analyzing your existing analytics, audience, and all current content. This step identifies your strengths and uncovers opportunities, setting the foundation for an effective strategy that builds on what’s working well and strengthens areas that need development.

Content Roadmap

Guided by data and audience insights, we create a roadmap tailored to your goals. With milestones, performance metrics, and KPIs, you’ll have a clear plan to reach, resonate with, and retain your ideal audience.

Strategic Repurposing Plan

Maximizing content lifespan is crucial to a scalable and sustainable content strategy. Our analysis highlights opportunities to turn well-performing content and high-quality content that may already exist in your company into high-impact assets on other platforms while maintaining consistency in your messaging.

Continuous Optimization

Content strategy is dynamic and rich with cues we can follow to improve day by day. By tracking key metrics and adjusting based on real-time results, we ensure your content remains effective and aligned with your evolving goals.

Simple, streamlined, and stress-free.

While you focus on your day to day work, we'll extract your knowledge and goals and develop a content strategy that engages, grows, and converts your audience.

What to Expect

Discovery Call: A deep-dive conversation to align on goals and content needs and to start exploring the perspectives and ideas you'd like to share with your audience.

Custom Content Audit: A targeted analysis of your current content performance, setting the foundation for strategic action.

Strategy Design: Delivery of a customized roadmap aligned with your objectives across all of the platforms that matter to your business.

Execution & Optimization: Ongoing performance tracking, strategy adjustments, and content creation to sustain your momentum and expand your digital footprint.

Take the next step toward a content strategy that puts your story to work.

When executed with precision and consistency, content strategy is one of the most powerful ways to create an online presence that drives tangible results.

Reach out today, and we’ll respond within 24 hours to schedule a call to discuss your ideas and explore if our approach is a fit. If we both see potential in working together, you can expect a detailed proposal in your inbox the following day.