Fractional Communications Leadership

High-impact communications, without the full-time overhead.

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Your company has big ideas, but not enough time to communicate them. You know you need a capable comms function, but hiring full-time doesn't make sense yet.

By acting as a Fractional Head of Communications, I can fill in the strategy and execution pieces of the comms puzzle that every company needs to establish functional communications capabilities, without the overhead of a full-time hire.

Whether you need to sharpen your brand and messaging, build a thought leadership strategy, or lay the groundwork for a future in-house team, I'll work with you to make sure you're building out an approach that actually aligns with your business goals.

What I Do

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Clarify your company’s narrative so people understand what you do and why it matters
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Design and execute comms and branding strategies that align with your business goals
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Establish executive thought leadership through op-eds, interviews, and speaking opportunities
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Support major announcements and milestones like product launches, funding rounds, contract wins, and partnerships
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Lay the foundation for a future comms team so when you’re ready to hire full-time, they have everything they need to hit the ground running

Who It’s For

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Startups that need senior-level comms expertise but aren’t ready for a full-time hire
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Deep-tech, space, and engineering companies that struggle to explain technical work in a way people actually understand
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Rapidly growing companies that need to expand their comms capabilities, without committing budget to full-time talent
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Executives and founders who want more visibility for their work, but don’t have time or expertise to figure out the path forward

Who Am I?

I'm Joseph Rooks, and under the Lexicontent banner since 2014 I’ve worked with companies and founders in deep-tech, engineering, health, design, space, and many other industries to help them communicate more effectively. I know how to bridge the communication gaps between technical teams and the outside world, making sure the right people understand what you do and why it matters.

I was senior communications hire #1 at Ultra Safe Nuclear, where I handled everything from PR and event production to creative direction, brand development, and content strategy. I worked closely with engineers and executives to translate nuclear technology and space systems into messaging that investors, policymakers, and the public could connect with. Occasionally, I was even brought into the company's proposals to help engineers craft compelling narratives about their work for NASA, DOE, and DOD.

How I Work With Teams

I work directly with your leadership team, providing strategy, hands-on execution, and ongoing support. Not everything that could be done matters right now – I focus on identifying what will actually move the needle based on getting a deep understanding of your priorities and customers.

Whether you need someone to own comms for you until you're ready to build a team, or you need help building that team for long-term success, I'd love to help however I can to make your team's communications and creative work successful.

Now, Let's Talk About You

Curious about how this could look in your own company? Book a free consultation to explore the possible ways we could work together. After our conversation, if we agree that it might be a good fit, I'll share a proposal with you within 24 hours.

Book a Free Consultation