The Content Trigger List
A trigger list is like a content strategy treasure map. It's a detailed list that helps you dig up all sorts of information hidden just out of sight within your company. This list is designed to prompt you to “remember” all of the valuable content that might be out there, waiting to be repurposed, reimagined, or simply put to better (or even just slightly different) use.
By working through the items on this list, you can spot overlooked opportunities, dust off forgotten resources, and gain fresh perspectives on what you already have. Essentially, it’s a tool to help you systematically audit your content, making sure nothing valuable slips through the cracks.
How To Use a Trigger List
To get the most out of your trigger list, think of it as a tool for unearthing hidden gems within a business. Set aside focused time to explore each item, and let your mind wander as you consider how these points might apply to documents, files, or content that’s been sitting around, maybe even forgotten for years.
As you review, take notes on any materials that come to mind, especially those that haven’t been touched in a while. This process is less about speed and more about digging deep to uncover valuable resources that can be given new life.
Using The Trigger List as a Team
Getting the team involved can help bring new perspectives to this treasure hunt. Share the trigger list and encourage everyone to spend some time sifting through old files, documents, and content that might have been overlooked or forgotten.
Ask them to note any items that could be repurposed or reimagined, or even just ones that are dense with information that can lead to new ideas.
Once everyone has had a chance to do some digging, you may even want to bring the team together for a brainstorming session to discuss what they’ve found and why it stood out to them, inviting others to share their ideas on each discovery as well.
This collaborative approach not only sparks new ideas but also prevents hidden potential from going unnoticed by looking at what you find from multiple perspectives.
What if I Don’t Have All of These Things?
It’s not a problem if you don’t have every item on the list. It’s meant to be exhaustive, covering all sorts of potential content sources that could exist within a business.
The idea is to give you a wide range of possibilities, so it’s perfectly normal if some don’t apply to your situation. Just focus on the areas that you think might exist within your business and use those as a starting point.
Leave no stone unturned, and take nothing for granted. Even just a handful of these triggers can lead to a treasure trove of material that can end up becoming a significant part of your future content strategy.
Download The Trigger List
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