Every project begins with a custom Emotional Targeting Workbook, filled with hand-picked questions that put you or your team members at ease and draw out the juicy hidden details in the story.

It’ll come to you in a Google Document so you can work on it in whatever way fits into your day. Chip away at it in an Uber, on a flight, before bed, or while you’re drinking your morning coffee.

When you’re done, our team will review it, mark it up with another layer of questions, observations, and ideas, and then schedule a 30-minute deep dive call to talk through it in deeper detail.

All of our projects are fixed in scope and price — never hourly. Tasks & milestones are mapped up front, so that every step needed to reach the finish line is visible.

For ongoing retainers, we make projects flexible by assigning a “Content Block” value to each strategy and content deliverable in our project agreement.

We can reallocate Blocks to respond to new discoveries and opportunities, so you’re not stuck executing yesterday’s strategy in the face of today’s reality.